Goodyear Tire & Rubber Co (GT): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.3%. By the end of trading, Goodyear Tire & Rubber rose $0.30 (2.5%) to $12.51 on average volume. Throughout the day, 3,420,486 shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 4,093,800 shares. The stock ranged in a price between $12.20-$12.53 after having opened the day at $12.20 as compared to the previous trading day's close of $12.21. Other companies within the Consumer Non-Durables industry that increased today were: Buckeye Technologies ( BKI), up 26.5%, Joe's Jeans ( JOEZ), up 6.0%, Rock-Tenn Company ( RKT), up 5.9% and Tandy Brands Accessories ( TBAC), up 4.8%.
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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $3.0 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.3, below the S&P 500 P/E ratio of 17.7. Shares are down 12.9% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, China Shengda Packaging Group ( CPGI), down 11.3%, Standard Register Company ( SR), down 5.5%, Orient Paper ( ONP), down 5.0% and Tupperware Brands Corporation ( TUP), down 4.1% , were all laggards within the consumer non-durables industry with Procter & Gamble ( PG) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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