SHANGHAI, China, April 23, 2013 (GLOBE NEWSWIRE) -- RDA Microelectronics, Inc. (Nasdaq:RDA) (the "Company"), a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications, today announced that Sunplus Technology Co., Ltd. (TWSE: 2401; LSE:SUPD) has selected the RDA5876A integrated Bluetooth solution to include on its reference design for their latest products for in-car DVD systems. Based in Taiwan, Sunplus is a leading provider of multimedia IC solutions for DVD players, portable DVD players, car DVD/CD players and HD set-top-boxes. The SPHE8202G-B and SPHE8202VGQ-B in-car DVD products integrate DSP for echo cancellation and noise reduction with Bluetooth function, which were released to customers at the Hong Kong Electronics Fair, Asia's largest electronics fair, held from April 13-16, 2013. The RDA5876 family of ICs integrates industry-leading Bluetooth and FM radio tuner functions into one chip. The chip's Bluetooth and FM functions can work simultaneously and independently with low power consumption levels. The CMOS IC comes in a compact 4x4mm 32-pin QFN package to minimize required board space and customer cost. The RDA5876 is designed to easily integrate into customer products and enable rapid time to market. "We are pleased to report our first automotive application design win as we continue to leverage our leadership in Bluetooth for mobile handsets to successfully penetrate diverse non-handset applications and further broaden our market opportunities," said Vincent Tai, chairman and CEO of RDA Microelectronics. "We continue to work closely with Sunplus and other providers to integrate RDA's Bluetooth technology into a growing array of non-handset products where high-performance, low-cost solutions are needed." "RDA's Bluetooth chips are perfectly suited for Sunplus in-car DVD products for the automotive market," said Archie Yeh, president of the Home Entertainment Business Unit of Sunplus Technology. "We are glad to collaborate with RDA to deliver cost-effective solutions and improved audio performance for our customers."