Hemlock Grove I haven't watched (maybe that in itself is telling), but that doesn't spell the end of Netflix's ability to create original programming. Not every show on Time Warner's ( TWX) HBO was widely successful either. I enjoyed the HBO series Rome, but HBO canceled it due to financial considerations. More importantly, Netflix doesn't have to get it "right" every time, and a show can be widely successful even if it doesn't reach the HBO level.
If my wife and/or I want to watch a new release, it means we are driving to the local video store or to a Coinstar ( CSTR) Redbox. I wanted to watch Zero Dark Thirty and Django last weekend, but they weren't available on Netflix, regardless of how much I was willing to pay extra. I rented Zero Dark Thirty but skipped Django (sorry Tarantino) because I didn't think (rightly) I would have time to watch both and get them returned in time. I could have simply rented both and planned to pay late fees (I have utilized that strategy in the past), but as small as late fines are, they simply suck to pay. If Netflix offered the movies as pay-per-view, I would have paid double the price of Redbox, even though it may appear I am unwilling to do so through Redbox. Regardless, if you place a value on your time or not, no one except maybe a newly licensed 16-year-old enjoys making a trip with the sole purpose of returning a DVD. Unlocking the key to customer convenience will simultaneously unlock greater returns for shareholders. It won't happen in time for me to watch Django on Netflix, but it should happen soon if Netflix is expected to grow much beyond $220 a share. At the time of publication, the author had no position in stocks mentioned. Follow @RobertWeinstein This article was written by an independent contributor, separate from TheStreet's regular news coverage.