'La La Land' may well win Best Picture, but only one musical film in the last 48 years has taken home the most prestigious Academy Award.
The highest-grossing Best Picture nominee for 2016 made four times less money than the year than the top-grossing film of the year. Oscar's biggest winners are often film's smallest earners.
Companies waste billions on loyalty programs that don't bring in new customers and leave faithful clientele in dreadful debt. But fixing loyalty programs isn't easy.