LOUISBOURG, NS, April 21, 2013 /CNW/ - Cape Breton's tourism industry is getting a boost with its efforts to attract more visitors to the Island. The Government of Canada is investing over $1.3 million in Louisbourg300 celebrations as organizers gear up to attract visitors to the Island and deliver special programming this summer for the 300 th anniversary of the founding of Louisbourg. The Honourable Peter MacKay, Member of Parliament for Central Nova and Minister of National Defence, attended the launch of this government-wide effort and made the announcement on behalf of the Honourable Peter Kent, Canada's Environment Minister and Minister responsible for Parks Canada, and of the Honourable James Moore, Minister of Canadian Heritage and Official Languages. "Louisbourg300 celebrations will honour and embrace all cultures with connections and legacies linked to 18 th century Louisbourg," said Minister MacKay. "Our government is working to promote our cultural legacy, grow tourism in Nova Scotia by encouraging visitors from across Canada and the world, and build on Cape Breton's rich history." "Our Government is pleased to contribute to the festivities surrounding the 300 years of Louisbourg," said Minister Kent. "These unforgettable events throughout the year, will recognize an important chapter of North American history and help better connect Canadians and visitors with the past, while enjoying activities at this national treasure, today." "Commemorations such as the 300 th anniversary of the founding of Louisbourg provide Canadians with an unprecedented opportunity to learn about the people and the events that helped shape our great country," said Minister Moore. "As we approach Canada's 150 th birthday in 2017, let us celebrate all of the things that make Canada the united, strong, and free country we are today." Parks Canada will host events to mark Louisbourg300 at the Fortress of Louisbourg National Historic Site from June to October to keep the young entertained and the "experienced" traveller captivated. Programming highlights include a cultural fair and encampment, culinary events, 300 fiddlers on the waterfront and the LouisRocks concert series with headline acts Joel Plaskett, Matt Anderson and JP Cormier. Parks Canada will also take Louisbourg300 on the road with events in communities across Cape Breton Island and in some of Canada's biggest cities. "The Fortress of Louisbourg is one of the many treasures that makes Nova Scotia a world-renowned tourism destination," said Economic and Rural Development and Tourism Minister Percy Paris. "We all know that the Fortress of Louisbourg has a special place in the hearts of Nova Scotians and their families who have enjoyed learning about the fortress and our province's history. Hosting major events like these helps grow our economy and attract new visitors to our province." Funding by the Government of Canada will support this priority celebration through new and exciting visitor programs at the Fortress of Louisbourg National Historic Site, and through efforts to promote Louisbourg300 celebrations. Funding from Enterprise Cape Breton Corporation and the Department of Canadian Heritage will support Destination Cape Breton Association and Fortress Louisbourg Association efforts to celebrate this milestone anniversary. Parks Canada is working closely with Cape Breton Regional Municipality, Fortress Louisbourg Association, Mi'kmaq, the community of Louisbourg and a number of other Cape Breton communities on Louisbourg300 events and activities. To learn more about Louisbourg300 celebrations in 2013, visit www.pc.gc.ca/Louisbourg300.