Updated from 9 a.m. ET with additional comments at the end reflecting the current session's stock price movement.NEW YORK ( TheStreet) -- As an original programmer, Netflix ( NFLX) is not HBO, it's DOA.
Hemlock Grove, unfortunately, is absolutely dreadful. The Eli Roth-directed drama is an almost unwatchable muddle of horror tropes and painfully creaky dialogue.
--Jace Lacob, The Daily BeastOuch. Somewhere Roger Ebert thinks Jace Lacob is a badass. I asked Lacob, via Twitter, to compare Netflix as an original programmer opposite Time Warner's ( TWX) HBO:
Exactly! But that doesn't stop Reed Hastings! I'll be following ... and watching Hemlock Grove tonight! @ televisionary— Rocco Pendola (@Rocco_TheStreet) April 19, 2013And herein lies the conundrum. It's patently absurd to compare Netflix to HBO. Yet that's exactly what Reed Hastings has been doing for more than a year. That said, don't mistake Hastings for a fool. He recognizes what he's up against. He spins original programming larger than life because it represents Netflix's last ditch attempt at survival. But it's a long shot.