If You Care About Earnings, You Won't Want to Miss These

NEW YORK ( TheStreet) -- Investors have an vibrant earnings week starting Monday when over 400 companies report their latest quarterly results. You probably won't follow them all, and neither will I.

I selected the top most potentially market moving companies to concentrate on. My previous earnings preview focus was "Microsoft Is a Buy Before Earnings Release." Inside this preview, I will include specific companies that I may trade myself.

BMY Chart BMY data by YCharts

Bristol-Myers Squibb ( BMY)

Bristol-Myers Squibb, a biopharmaceutical company, engages in the discovery, development, licensing, manufacturing, marketing, distribution and sale of biopharmaceutical products that help patients prevail over serious diseases worldwide.

52-Week Range: $30.64 to $41.79

Price To Book: 4.9

I wrote several bullish Bristol-Myers articles over the last year, and I remain optimistic. My latest article about this pharmaceutical targets the attractive dividend yield. "Three Dividend-Paying Value Stocks"

Bristol-Myers retraced slightly, but has yet to provide an entry in the upper $39s. We may receive an opportunity after reporting. Bristol-Myers Squibb is forecast to report weak first-quarter earnings before the market opens on Thursday.

The consensus estimate is currently 41 cents a share, falling 23 cents (35.9%) from 64 cents during the same period last year. The lowest analyst estimate for this report is 36 cents per share, and the highest is 45 cents per share.

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Currently 13 out of 21 analysts rate the company a hold, while seven recommend buying and one recommends selling. Analysts may have missed a good one. In the last 12 months, the shares have substantially appreciated. The one year return is 22 percent, and the average analyst target price for Bristol-Myers Squibb is below the current market price at $37.28. The highest target is $45 with a low target of only $26.

The technical analysis appears strong. A rising 60-day moving average is above a rising 200 day moving average. Bristol-Myers is in a typical bull trend. Trend followers watch for this pattern and will hold a position until a technical break results in a signal to leave.

Bristol-Myers distributes $1.40 a year in dividends for an appealing yield of 3.4%. The combination of a large yield with strong fundamentals is why I featured it in the previously mentioned article. I believe they will beat the earnings estimate, but regardless, Bristol-Myers has the makings for a strong long-term hold.

At the time of writing and from the current short interest report, the short interest is slight and not a source of distraction. The small amount of short interest is 2.1%.

BMY Revenue Quarterly Chart BMY Revenue Quarterly data by YCharts

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