Nu Skin Enterprises Inc. (NUS): Today's Featured Consumer Non-Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Nu Skin ( NUS) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 1.1%. By the end of trading, Nu Skin fell $0.82 (-1.6%) to $49.68 on light volume. Throughout the day, 715,582 shares of Nu Skin exchanged hands as compared to its average daily volume of 1,161,700 shares. The stock ranged in price between $49.10-$50.73 after having opened the day at $50.61 as compared to the previous trading day's close of $50.50. Other companies within the Consumer Non-Durables industry that declined today were: China Shengda Packaging Group ( CPGI), down 6.8%, Forward Industries ( FORD), down 5.3%, Blyth ( BTH), down 4.8% and Mercer International ( MERC), down 2.4%.
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Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements under the Nu Skin and Pharmanex brands worldwide. Nu Skin has a market cap of $2.9 billion and is part of the consumer goods sector. The company has a P/E ratio of 14.1, below the S&P 500 P/E ratio of 17.7. Shares are up 36.3% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, Fuwei Films Company ( FFHL), down 14.0%, Tandy Brands Accessories ( TBAC), down 13.3%, ACCO Brands ( ACCO), down 5.2% and RG Barry Corporation ( DFZ), down 5.1% , were all gainers within the consumer non-durables industry with PVH ( PVH) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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