Sony Corporation (SNE): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Sony Corporation ( SNE) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 2.0%. By the end of trading, Sony Corporation rose $0.48 (3.0%) to $16.66 on light volume. Throughout the day, 1,833,839 shares of Sony Corporation exchanged hands as compared to its average daily volume of 3,802,200 shares. The stock ranged in a price between $16.43-$16.70 after having opened the day at $16.54 as compared to the previous trading day's close of $16.18. Other companies within the Consumer Durables industry that increased today were: Chromcraft Revington ( CRC), up 66.7%, Bassett Furniture Industries ( BSET), up 6.5%, Brunswick Corporation ( BC), up 5.0% and Select Comfort Corporation ( SCSS), up 4.8%.
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Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation has a market cap of $16.6 billion and is part of the consumer goods sector. The company has a P/E ratio of 4.7, below the S&P 500 P/E ratio of 17.7. Shares are up 44.5% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Sony Corporation as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including poor profit margins and a generally disappointing performance in the stock itself.

On the negative front, Virco Manufacturing Corporation ( VIRC), down 12.8%, Xerox Corporation ( XRX), down 2.0% and Entertainment Gaming Asia ( EGT), down 1.7% , were all laggards within the consumer durables industry with VeriFone Systems ( PAY) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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