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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Estee Lauder Cos (NYSE: EL) hit a new 52-week high Friday as it is currently trading at $68.28, above its previous 52-week high of $68.26 with 1.7 million shares traded as of 1:20 p.m. ET. Average volume has been 1.8 million shares over the past 30 days. Estee Lauder Cos has a market cap of $15.82 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are up 12.3% year to date as of the close of trading on Thursday. The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. The company has a P/E ratio of 28.4, above the S&P 500 P/E ratio of 17.7.