LAS VEGAS, April 19, 2013 /PRNewswire/ -- Hard Rock Hotel & Casino Las Vegas launches REHAB's 10th Anniversary season with an all-star lineup this weekend. The dayclub experience kicks off with Robbie Rivera and his world-renowned Juicy Beach party on April 20. The first REHAB Sunday debuts April 21 featuring Sublime with Rome and continues with a Justice DJ Set on Sunday, April 28. To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/61378-hard-rock-hotel-casino-las-vegas-rehab-10th-anniversary-season (Photo: http://photos.prnewswire.com/prnh/20130419/MM97613 ) "We are extremely proud to be the innovators of daylife in Las Vegas and thrilled that 10 years later, REHAB is still the number one pool party destination," said Jody Lake, Chief Operating Officer of Hard Rock Hotel & Casino Las Vegas. Hard Rock Hotel & Casino expands its poolside decadence by launching a brand new residency with Robbie Rivera and his world-renowned Juicy Beach party on select Saturdays. This marks the first ever residency for Juicy Beach outside of its Miami home base. Juicy Beach's inaugural date on Saturday, April 20 features Robbie Rivera, Stonebridge, Felix Cartal, Manuel De La Mare and Hot Mouth. Dubbed as the "Wildest Pool Party in Sin City" by Extra, REHAB starts their 10th season featuring Sublime with Rome, the popular reggae group, on Sunday, April 21. The band will take over the poolside stage and deliver the ultimate grand opening performance by playing their top tunes including "Take It Or Leave It," "Panic," "Can You Feel It" and more. GRAMMY Award winner and French electronic pop duo Justice headlines the second weekend of REHAB with a DJ set on Sunday, April 28, spinning hits such as "We Are Your Friends," "New Lands," "Audio, Video, Disco" and more. Additional talent at REHAB will be announced throughout the season. REHAB was featured on Travel Channel's "21 Sexiest Beach Bars" calling it "the must-see place on a Sunday afternoon." The club has also been deemed as "best known, biggest and craziest pool party" by the Los Angeles Timesand "legendarily raucous" by Travel + Leisure. The hotspot has played host to several celebrities including DJ Pauly D, Drake, Holly Madison, Kim Kardashian, Ne-yo, Paris Hilton, Pitbull, Psy and many more. REHAB revelers indulge in signature cocktails and a sinfully delicious food menu at the dayclub. Guests pump up the party with a wide selection of bottles served at one of Paradise Beach's private daybeds or cabanas. VIP cabanas come equipped with plasma TVs, telephone, refrigerator, bottled water and a safe for valuables. Boasting day and nighttime parties, events and spontaneous revelry throughout, the pools at the Hard Rock Hotel & Casino are everyone's favorite escape.