This stock is simply not popular at this point, and everyone and their brothers are dumping it, and dumping on it. I honestly don't know when the carnage will stop. But it's beginning to get me interested and it takes a lot to get a value investor interested in what has long been considered a growth name.

Yes, the lines between growth and value sometimes blur, and investors will turn on formerly popular names quickly and aggressively. I saw it happen with eBay ( EBAYticker) a few years back, when that stock got cheap enough to buy, and the rewards were handsome.

So, Apple, I've got my eye on you. Where it stops, nobody knows, but I'll be waiting. The company is expected to report earnings Tuesday. I rarely pay attention to one quarter's numbers, but with such intense scrutiny of the name, it could be an exciting day. Consensus estimates are for revenue of $42.66 billion, and earnings per share of $10.12. Anything less could provide some fireworks, and perhaps a nice overreaction.

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Jonathan Heller, CFA, is president of KEJ Financial Advisors, his fee-only financial planning company. Jon spent 17 years at Bloomberg Financial Markets in various roles, from 1989 until 2005. He ran Bloomberg's Equity Fundamental Research Department from 1994 until 1998, when he assumed responsibility for Bloomberg's Equity Data Research Department. In 2001, he joined Bloomberg's Publishing group as senior markets editor and writer for Bloomberg Personal Finance Magazine, and an associate editor and contributor for Bloomberg Markets Magazine. In 2005, he joined SEI Investments as director of investment communications within SEI's Investment Management Unit.

Jon is also the founder of the Cheap Stocks Web site, a site dedicated to deep-value investing. He has an undergraduate degree from Grove City College and an MBA from Rider University, where he has also served on the adjunct faculty; he is also a CFA charter holder.

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