This stock is simply not popular at this point, and everyone and their brothers are dumping it, and dumping on it. I honestly don't know when the carnage will stop. But it's beginning to get me interested and it takes a lot to get a value investor interested in what has long been considered a growth name.
Yes, the lines between growth and value sometimes blur, and investors will turn on formerly popular names quickly and aggressively. I saw it happen with eBay ( EBAYticker) a few years back, when that stock got cheap enough to buy, and the rewards were handsome. So, Apple, I've got my eye on you. Where it stops, nobody knows, but I'll be waiting. The company is expected to report earnings Tuesday. I rarely pay attention to one quarter's numbers, but with such intense scrutiny of the name, it could be an exciting day. Consensus estimates are for revenue of $42.66 billion, and earnings per share of $10.12. Anything less could provide some fireworks, and perhaps a nice overreaction. At the time of publication the author held no positions in any of the stocks mentioned.Follow @JonMHellerCFAThis article is commentary by an independent contributor, separate from TheStreet's regular news coverage.