Apple is seen as having lost its "mojo." But there's a difference between the stock and the company's performance. However, at this point Apple's board of directors need to answer the plea and reward investors for their patience and their loyalty. I deserve better! The company must increase the dividend and buyback stock. This is what the Street demands. Sentiment is changing and the company is hurting itself carrying all of this cash.
The direction of the company is no longer clear. Today, not only is Apple's lack of innovation a legitimate concern, I don't think Tim Cook is running as tight a ship as he can. While I do believe he's a good manager, Apple has been apologizing way too much. While this company is without a doubt still very profitable and well established, Apple is no longer executing as flawlessly as the Street expects. While I once defended the company with undying loyalty. It's no longer clear, however, that the company feels the same way about its shareholders, given the stubborn silence regarding its cash. I can say with great conviction that Apple's decline is temporary, but I take no solace in the fact that all of this shame could have been avoided had the company listened to David Einhorn. With second-quarter earnings coming up next week, I've got my hand out for an increase in the dividend, and there's no shame in that. At the time of publication the author had a position in AAPL. Follow @saintssense This article was written by an independent contributor, separate from TheStreet's regular news coverage.