A key figure provided by the company was the manufacturing efficiency increase. First Solar believes it will cost $0.40 per watt by 2017, sharply lower than the $0.63 – $0.66 forecast for 2013. This metric is important: only the lowest cost producer in the industry is expected to thrive in the solar energy marketplace.For the month, First Solar is up 38%, slightly down from a 48% intra-day peak when the guidance was announced. Charting and Conclusion First Solar remains a clear favorite in the solar energy space. Investors may take profits in shares of the company in the near term. Investors who missed the rally will be given another entry point some time in the future: Written by Kapitall contributor Chris Lau Looking to dig deeper into the solar industry? You’re not alone. Nine out of ten Americans now think it's important for the U.S. to develop and use solar power, while state and local governments are increasingly adopting pro-solar policies. Consider the decreasing panel costs and more efficient technologies and you may agree it's time for investors to seriously consider this space. The following infographic produced by Kapitall highlights the current state and potential of the industry. Click to expand the image and learn how to invest in solar or other industries at Kapitall (www.kapitall.com).
Chris Lau, KAPITALL Contributor: Since reporting earnings in February, First Solar (FSLR) shares rebounded sharply in April after updating its guidance for the next few years. The shift in sentiment caught short sellers off-guard: at last check, short float was 30%. [More Analysis by Chris Lau: A Look at Solar City as Shares Soar Over 70%] Fourth Quarter Earnings Gross margins declined 110 basis points from the previous quarter to 27.3%. The company guided gross margins to decline in the current quarter, down to between 25% – 27%. Even though operating expenditures declined 8% from the previous quarter to $121.5 million, the company said that the market will remain turbulent for some time to come. Investors in February interpreted the negative tone as a reason to sell shares from $35 to as low as $25 by the beginning of March 2013. Analysts lighten up in March Analysts began to lighten up last month. Raymond James upgraded First Solar, Trina Solar (TSL) and SunPower (SPWR) to a “market perform” rating. DNB Markets also upgraded First Solar to a “hold” rating, setting a price target of $27. Suntech Bankruptcy Investors grew more confident on solvent solar energy players like First Solar, after Suntech filed for bankruptcy. Although a reader astutely noted that oversupply will remain an issue despite the bankruptcy, the Suntech filing still brings hope for balance in the industry. Weaker players will be shaken from the industry, which will benefit the healthier companies like First Solar. First Solar Guidance Positive On April 9, 2013, First Solar said on its analyst day meeting that the company will earn $4.00 to $4.50 per share in 2013 on revenue of between $3.8 billion – $4 billion. The figures were far higher than consensus estimates. Analysts forecast revenue to be as low as $3.2 billion.