AUSTIN, Texas, April 17, 2013 /PRNewswire/ -- Today, the web is transformed with the launch of Perk, the world's first web browser that rewards users for surfing, searching, and shopping online. Perk launches with over 2,000 top merchant partners including 1800 Flowers, BestBuy.com, Urban Outfitters, drugstore.com and many more top brands. Perk was conceived and developed by Jutera Labs, an Austin, Texas-based technology incubator focused on developing new digital media, retail and advertising platforms and services. Perk is powered with top tier search capabilities and is built on the open source project, Chromium, the technology behind Google Chrome. Web surfers can now earn "Perk Points" when they use their browser as they normally would to surf, search and shop. Perk Points can then be redeemed for actual products and services. Rewards include gift cards, airline miles, social gaming currency, and much more. Users can also donate their Perk Points to some of their favorite causes including American Cancer Society, Autism Speaks, ASPCA, and more. To learn more about the great products, services and donations that you can make using Perk Points, please visit the Perk rewards store here. "Our vision for Perk is to build a version of the Web where users are rewarded for their attention," said Roj Niyogi, Founder and CEO of Perk. "In a world where users are inundated with advertising that many times offers little-to-no-value, Perk aims to build a Web experience centered around giving users tangible value – in the form of Perk Points – that they can redeem for goods, services and causes, in exchange for doing what they already do on the Web." "We are extremely excited to partner with Perk, which is one of most clever products we've seen in a while," said Sarah Crosby, Product Business Development Manager, West Coast, Commission Junction. "The Perk browser seamlessly connects brand advertisers with consumers precisely when it is of the most value to both." Perk inherently changes the dynamic between the advertiser and the consumer in today's Web-based world. Currently, advertisers provide little value to the user and are seen as an annoyance. Now, Perk has built a new kind of exchange in which the user is rewarded for their attention and brand loyalty.