In fact, the high-profile marathon is likely to attract even more sponsors next year, if only to show their "support" to the city and the event itself, experts say. "Will people come back next year
"Where the investment dollars put zeros behind those numbers, that's where it starts to become an issue," he says. For now though, corporate sponsors of the Boston Marathon should be stepping up to the plate, considering the money and resources available. >>>Tapping Into The Lucrative Collegiate Licensing Market "This is a clear opportunity for these companies to really step up and do some positive things here. What you don't want to see happen
Steinberg referred future correspondence to JetBlue's customer blog BlueTales, where it has information posted about travel information in and out of the Boston area, as well as fee waivers for those needing to change their flights. "As a sponsor of the Boston Marathon with a large number of the JetBlue family based in the city, our thoughts are with the Boston community during this difficult time," the Queens, N.Y.-based company said in a statement. Other companies also expressed their sympathy. "We are shocked by the terrible news coming out of Boston," Adidas said in a corporate statement Monday evening. "Our hearts and prayers go out to runners, spectators and their families at the Boston Marathon. We are monitoring the situation carefully and are currently in the process of ensuring all of our employees are safe." "We were stunned and saddened to learn of the tragic bombings this afternoon near the finish line of the Boston Marathon," Boston Beer Co. said in a statement on Monday. "For more than 100 years this event has been a cherished part of Boston history. Samuel Adams is a sponsor of the Boston Marathon and had dozens of employees at the race who we believe are safe. All of us at BBC are heartbroken and our thoughts and prayers go out to the victims and families of those affected by today's incident." Of course, while it's anybody's guess what the sponsorship lineup will look like next year at the Boston Marathon, an interesting bet to place could be which new companies decide to show their support of the race. -- Written by Laurie Kulikowski in New York. Follow @LKulikowski To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. >To submit a news tip, email: firstname.lastname@example.org.
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