LOS ANGELES, April 12, 2013 /PRNewswire/ -- Selecting the right diamond engagement rings or wedding rings is nearly always among the most important jewelry purchase in the lives of most people. King of Jewelry understands that fact; that's why he provides his loyal subjects with the largest possible selection of outstanding choices for the people in our lives who matter the most. Whether customers shop online or at King of Jewelry's brick and mortar location in downtown Los Angeles, they can find just about every kind of diamond and diamond ring under the sun – from princess cut wedding rings to emerald cut diamonds and beyond. Diamond solitaires with accents, bridal sets, three-stone diamond rings, diamond solitaire engagement rings, and canary diamond engagement rings are just a few of available selections. Every imaginable type of setting and diamond cut is on offer. Whether you prefer cushion cut diamonds, asscher, round, princess, emerald, radiant, or pear shape diamonds, King of Jewelry offers every diamond in the widest possible variety of settings and arrangements. For paramours seeking to provide something truly special with a custom made ring, loose diamonds of all types are also available. King of Jewelry has been in the wholesale and retail jewelry business for decades and, aside from providing an astonishing selection, it is a store that understands the importance of value. Love may be eternal and priceless, but that doesn't mean that our customers have an infinite supply of currency. That's why King of Jewelry offers its outstanding products at the most competitive prices possible. Your true love deserves the absolute best and we do our darndest to put that within the reach of those with relatively shallow pockets. With King of Jewelry's commitment to outstanding value comes its belief in the importance of fine customer service. So many large retailers leave customers alone and helpless when they need assistance the most. However, like any truly great and benevolent monarch, the king makes sure every customer is taken care of. Whether you shop online or visit our store in person, you can depend on our employees doing their best to answer your questions while we do our best to fulfill any request.