Cramer's 'Mad Money' Recap: Next Week's Game Plan

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NEW YORK ( TheStreet) -- In the heat of earnings season, it's important to stop, look and listen, Jim Cramer reminded "Mad Money" viewers Friday as he laid out his game plan for next week's trading.

Cramer said it'll be a pleasure to finally start focusing on companies again after focusing for far too long on Cyprus and the sequester.

Monday starts the week with Citigroup ( C) and Cramer said he'll be listening for how the company's new CEO is streamlining operations and reigning in their aggressive expansion plans.

On Tuesday, Cramer said he'll be listening to Coca-Cola ( KO), a stock he said is just OK, along with Johnson & Johnson ( JNJ), a stock he owns for his charitable trust, Action Alerts PLUS, and Intel ( INTC). Cramer said he'd buy more J&J and would consider Intel on any weakness.

Turning to Wednesday, it's Core Labs ( CLB), Kinder Morgan Energy Partners ( KMP) and an analyst day for Gap Stores ( GPS). Cramer said he's a buyer of Core Labs after it reports and is anxious to hear the outlooks for Kinder and Gap.

Thursday brings Union Pacific ( UNP), one of Cramer's favorite rail plays, along with Microsoft ( MSFT), Google ( GOOG) and Chipotle Mexican Grill ( CMG). Cramer said he'd buy Microsoft under $27 a share as its dividend will provide a cushion at that level, but would use deep in the money calls to play Google and Chipotle.

Finally on Friday, it's a big day, with General Electric ( GE), another Action Alerts PLUS name, along with Honeywell ( HON), Kimberly-Clark ( KMB), McDonald's ( MCD) and Under Armour ( UA). Cramer said all of these names have been soaring but should have good stories to tell next week.

Executive Decision: Don Wood

In the "Executive Decision" segment, Cramer once again sat down with Don Wood, president and CEO of Federal Realty Trust ( FRT), a retail REIT at its 52-week high as it surged to a 94.9% occupancy rate. Federal Realty currently yields 2.6%.

Wood made it clear the ups and downs of monthly retail sales don't translate into ups and downs for the retail landlord. He said almost all of his tenants are in it for the long haul with 20-year leases, and if a tenant wants to get out early it pays for the privilege. Wood said location continues to drive the company's business, and in many markets demand still exceeds supply.

That's why Federal Realty currently has $500 million of new construction underway, said Wood, construction that not only created construction jobs but jobs for the retail tenants and tax revenue for the localities. He said that retail is an economic driver for everyone.

Finally, when asked about Federal's Washington D.C. market, Wood said the sequester cuts may have an impact on the government itself but it is not having an impact on retail sales throughout the region.

Cramer said Federal Realty remains one of his favorite retail REITs.

Go With Pfizer

For the final installment in his series on Big Pharma stocks, Cramer said he's recommending investors own Pfizer ( PFE), a drug company with great management, a terrific pipeline of new drugs and a 3.3% dividend yield.

Cramer said Pfizer has had a terrific run as of late, but even with the stock rallying it still trades at just 13 times earnings, a full 10% below that of its peers. He said while many analysts were focused on the company's blockbuster cholesterol drug, Lipitor, losing its patent protection, Pfizer's stock has delivered a 60% return since losing that protection.

That's because Pfizer has been busy selling non-core divisions and drugs while doubling down on its development pipeline. That's why Pfizer currently has no less than 17 drugs in late-stage Phase III testing. Pfizer also has a booming consumer products business which includes such great brands as Advil and Chip-Stick.

Cramer said that with Pfizer's strong pipeline, the company could see its growth surge from 4.4% to 6%, a move that would be huge. Add to that the company's bountiful dividend and stock buyback program and it's easy to see why this stock should be a part of your portfolio, Cramer concluded.

Lightning Round

In the Lightning Round, Cramer was bullish on Oasis Petroleum ( OAS), iShares Russell Midcap Index ( IWR), Omega Healthcare ( OHI), Health Care REIT ( HCN), EMC ( EMC), GNC Holdings ( GNC) and Verizon ( VZ).

Cramer was bearish on Taiwan Semiconductor ( TSM), SandRidge Mississippian Trust ( SDT), SPDR Dow Jones Intl Real Estate ( RWX), MagicJack ( CALL) and SanDisk ( SNDK).

Mad Tweets

In the "Mad Tweets" segment, Cramer responded to questions sent via Twitter to @JimCramer.

Cramer told a viewer that, yes, he still likes Diana Shipping ( DSX) and would be a buyer. He was also bullish on Gilead Sciences ( GILD), saying that he's not worried about the stock's high valuation.

When asked for a favorite between Kellogg ( K) and General Mills ( GIS), Cramer said it's not even close -- General Mills wins hands down.

Finally, when asks about Valero Energy ( VLO), Cramer said that the refiners are in freefall as investors worry about declining margins.

No Huddle Offense

In his "No Huddle Offense" segment, Cramer said investors are putting far too much emphasis on the weak retail sales numbers and the effects of the payroll tax increase.

He said the decline in gasoline prices can more than offset the payroll tax hikes, as can the increase in real estate values or the money saved through refinancing or the advances in the stock market. Yes, higher taxes hurt, but not nearly enough to offset the many market positives.

As for retail sales, Cramer said payroll taxes didn't play a role there, cold weather did. He cited PVH Corp ( PVH) CEO Manny Chirico, who all but told investors that March sales were weak because spring and summer clothes just don't' sell well when the thermometer still says 30 degrees throughout much of the country.

People may blame Washington for the weakness, but it usually means nothing when it comes to the stock market.

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-- Written by Scott Rutt in Washington, D.C.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

At the time of publication, Cramer's Action Alerts PLUS had positions in EMC, GE and JNJ.

Jim Cramer, host of the CNBC television program "Mad Money," is a Markets Commentator for TheStreet.com, Inc., and CNBC, and a director and co-founder of TheStreet.com. All opinions expressed by Mr. Cramer on "Mad Money" are his own and do not reflect the opinions of TheStreet.com or its affiliates, or CNBC, NBC Universal or their parent company or affiliates. Mr. Cramer's opinions are based upon information he considers to be reliable, but neither TheStreet.com, nor CNBC, nor either of their affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Cramer's statements are based on his opinions at the time statements are made, and are subject to change without notice. No part of Mr. Cramer's compensation from CNBC or TheStreet.com is related to the specific opinions expressed by him on "Mad Money."

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