As part of the MIPCube programme, the Content 360 competition (sponsored by Russia's CTC Media) for cross-media content, was won by Australian Alex Alexander for his project 'Step 1' – a transmedia drama.50th Anniversary Celebrated in Style There was a celebratory mood in Cannes this week. The April 10 Gala Dinner saw six leading international television executives receive the inaugural MIPTV Medaille d'Honneur award from Reed MIDEM CEO, Paul Zilk, for their outstanding contribution to the industry. The six were Beta Film CEO, Jan Mojto, CBS Global Distribution Group's President and CEO, Armando Nunez, former ITC Executive Vice President, Armando Nunez Sr., Masao Takiyama, Executive Officer, Senior Vice President, Television Networks, Sony Pictures Entertainment Japan, Nicolas de Tavernost, Chairman of the Board, M6 Groupe, and BSkyB's Managing Director, Content, Sophie Turner Laing. "MIPTV is all about the great people that attend each year and bring their passion for innovative entertainment to the world. This 50th anniversary is an ideal moment to celebrate the industry and the exceptional talent that works within it," noted Laurine Garaude, Director of Reed MIDEM's Television Division. Earlier in the week, Paul Zilk presented special Jubilee Medals to MIPTV founder, Bernard Chevry and two producers, Reiner Moritz and Roger Deshayes, who have attended every edition of the event and the Opening Night Party, sponsored by Europe's MEDIA programme, saw a spectacular firework display, put on by the City of Cannes. "After a great first 50 years, we're ready to start out on the next 50 year adventure," concluded Reed MIDEM's Laurine Garaude.