And witness the presence of 'Hemlock Grove' actor, producer and director Eli Roth at his first MIPTV. Not only is the series the acclaimed film producer's first venture into television, but it is also premiering on digital platform Netflix, following in the footsteps of 'House of Cards.'Speaking at the second edition of MIPCube, now fully-integrated into MIPTV, Kevin Tancharoen told his audience how his 10-minute online film based on the 'Mortal Kombat' game had attracted the attention of Warner Bros., who, rather than suing him for rights infringement, invited Tancharoen to direct and produce the 'Mortal Kombat: Legacy' web series. 65 million YouTube views later, a second series was commissioned and a feature film is in the pipeline. The changing face of entertainment was evident at MIPCube's 'Twitter Talks: Cultivating Your Audience of Users.' Dan Biddle, Head of UK Broadcast Partnerships at Twitter UK pointed out that the new media masters refer to 'users' not 'audiences.' He told his audience "the trick now is to get people talking about your show before, during and after. You have to make your hashtag the campfire around which all stories are told." MIPCube brought together some of the hottest companies operating in the connected, digital world. Among them Vice (producer of Intel's MIPTV/MIPCube Brand of the Year Award-winner 'The Creators Project'), The Onion and Magine – all, in their own way, challenging traditional approaches to entertainment. Vice and The Onion execs outlined how their companies are finding innovative ways to bring the news to their users who, they say, have become disenchanted with traditional commercial news channels. And Magine is one of a growing number of cloud-based TV services allowing users to watch content on any connected device. Reflecting the development of YouTube in the entertainment sector, MIPTV partnered with the internet giant this year to launch the first Original Online Content Screenings. This new event highlighted successful YouTube channels from around the world including star chef Jamie Oliver's channel FoodTube and German comedy channel Ponk. "The first Original Online Content Screenings was absolutely packed. Along with MIPCube, which brings together the next generation of developers, technologists, content creators and forward-thinkers, the International Digital Emmy Awards, and the core television content creators, MIPTV unites the vast entertainment ecosystem," said Laurine Garaude.