MIPTV's 2013 Red Carpet, the most densely populated ever, was graced with 'The White Queen' writer Philippa Gregory and lead Max Irons. France's Christophe Lambert and Clotilde Courau, co-starring in French spy series 'La Source' drew strong local interest, as did Caterina Murino from new French series 'The Odyssey.' eOne brought lead actress of suspense-drama 'Rogue,' Thandie Newton, to the Red Carpet and Kiss fans were treated to an appearance from rock legend Gene Simmons, promoting eOne's new rock and roll reality show 'Busted.' The evening was rounded off in rousing style by 'Da Vinci's Demons' stars Tom Riley, Blake Ritson, Laura Haddock and Lara Pulver.Over at MIPDoc and MIPFormats, this week underlined the growing appetite for factual content, with factual programmes now the second most popular category in terms of the 1,325 titles entered in the MIPDoc screening library. Underlining MIPDoc, MIPFormats' and MIPTV's role in bringing together players at the start of the content production process, some 159 projects came to MIPDoc seeking production partners. MIPDoc's coveted International Pitch competition was won by Saxonia Entertainment's 'Putin's Olympics' documentary about Russia's successful bid for the 2014 Olympic Games. The 2013 MIPFormats International Pitch award was scooped by Australia's Hatch Entertainment for 'Big Again,' a music concept which takes pop stars from the 70s and 80s and sees their songs re-recorded by unsigned artists for live TV performances. Lines Blur Between TV and Digital One of the talking points in Cannes was the continued blurring between traditional television and the digital world with the likes of Amazon, Hulu, YouTube, Yahoo! Netflix and Vuguru investing directly, or in the case of Kickstarter, using its crowd-funding expertise, to produce original content. Endemol clearly indicated that its on-going strategy is to approach its content production and distribution activity, along with digital opportunities, in an integrated fashion.