LAFAYETTE, Calif., April 11, 2013 /PRNewswire/ -- Everloop.com, the leading safe and fun social media platform for kids under 13, appoints Jim DeRoseas Director, Acting President and COO. This announcement follows DeRose's appointment to the Everloop advisory board in January 2013. DeRose's distinguished track record in senior executive positions, including President and CEO of Global VR, President of video game maker Acclaim Entertainment, President and CEO of PDI/Dreamworks, President of Mattel USA, and President of Hanes Division of Sara Lee Corporation, lends itself to Everloop.com's efforts to strengthen its executive team as it moves forward in 2013 as an integral resource for both consumers and businesses. " Jim DeRose is a proven leader with the ability to transform companies with both top line growth and bottom line performance," says Hilary DeCesare, CEO and Co-Founder of Everloop.com. "In 90 days of leadership and board participation, he has already made great strides, overseeing performance and bringing new expert talent to our advisory board." Among his first efforts as Director, Acting President and COO, DeRose has appointed Brian Klais, CEO of Pure Oxygen, as Executive SEO and Mobile Advisor, and Richard Chino, an Angel Investor and Board Member of C2FO.com, as Executive SEM Advisor. In their respective positions, both Klais and Chino will support Everloop.com's efforts to increase visibility on the web. Brian Klais is Founder and CEO of Pure Oxygen, a mobile consultancy and technology lab. As an award-winning digital entrepreneur, Brian brings a wealth of search, mobile and online marketing expertise to the Everloop team. His proven track record as a co-founder of Covario, coupled with his hands-on experience optimizing desktop and mobile platforms will help Everloop continue to engage with kids in an effective and responsible way. "It's not just the number of connected devices in homes that continues to increase - it's that they are increasingly used for social connectivity, especially among Millennials," explains Klais. "Brands like Everloop have unique opportunities to define the future of mobile-social media for that generation. As a mobile marketing practitioner, and as a father to pre-Facebook aged daughters myself, I look forward to joining the Everloop team and advancing the mission."