"The move to embedded SIM cards poses a challenge for smart card vendors as the traditional value chain will be altered," cautioned Georges. "Vendors need to work closely with smartphone manufacturers and semiconductor vendors to gain a better understanding of consumers needs and develop software and services accordingly."Migration to the EMV standard in emerging countries and the United States will sustain overall market growth. Card issuers in the Americas and Asia-Pacific continue the shift from magnetic stripe cards to chip cards. China and the United States are expected to boost smart card shipments in the banking and payment vertical. At the same time, governments worldwide are persisting with the digitalisation of public services. Countries like Brazil, India, Indonesia, Germany, Japan, Nigeria, Poland, Russia and Turkey are, or will soon be, implementing either e-ID, e-Health, or multi-purpose card programmes. "e-ID and e-Health cards will be the segments within the smart card government and ID market that will grow rapidly over the forecast period," concluded Georges. "Partnerships with registration and data centralisation service providers could be valuable to winning tenders." If you are interested in more information on this research, please send an e-mail to Joanna Lewandowska, Corporate Communications, at firstname.lastname@example.org, with your full contact details. Global Smart Card Forecaster – Core Industry Shipment/ Revenue Outlook (M8E0-33) is part of the Smart Cards Growth Partnership Service programme. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.