Priceline.com Inc. (PCLN): Today's Highlighted Performer In Leisure

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 1.7%. By the end of trading, Priceline.com rose $22.81 (3.3%) to $718.94 on average volume. Throughout the day, 650,487 shares of Priceline.com exchanged hands as compared to its average daily volume of 620,000 shares. The stock ranged in a price between $697.24-$719.71 after having opened the day at $699.05 as compared to the previous trading day's close of $696.13. Other companies within the Leisure industry that increased today were: Chanticleer Holdings ( HOTR), up 14.9%, Pizza Inn Holdings ( PZZI), up 14.7%, PokerTek ( PTEK), up 9.7%, and Orbitz Worldwide ( OWW), up 8.2%.
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priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $34.74 billion and is part of the services sector. The company has a P/E ratio of 25.2, above the S&P 500 P/E ratio of 17.7. Shares are up 12.2% year to date as of the close of trading on Tuesday. Currently there are 15 analysts that rate Priceline.com a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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