SAN DIEGO, April 10, 2013 /PRNewswire/ -- digital-telepathy, a user experience design company, today announced the launch of Impress, a service for creating an entirely new type of website called a Smart Site, which sets a new standard for web design. Delivering an immersive, narrative experience that looks great on any device, Smart Sites are designed around a unifying objective and feature baked-in analytics that provide contextual feedback to improve performance over time. A smart site can serve as the main website for a new startup, mobile application or fresh product launch. Impress delivers a beautiful, functional Smart Site in just two weeks, starting at under $5,000. In the 20-plus years since the first website was published, the web has changed the world. But basic website structure has remained remarkably static. Business owners split their performance and branding efforts between landing pages and traditional websites. Landing pages are overly transactional and can't deliver a branded experience; and most corporate websites lack focus and do a poor job of communicating a cohesive story that accomplishes an objective. Taking elements from rich mobile app experiences and inspired by sites such as Nest and Square, Impress creates a new category of website: the Smart Site. Designed for website owners who need an elegant site to meet both their branding and performance objectives, Impress delivers a page-less, story-based, responsive experience that features built-in heat maps, goal tracking and A/B testing functions to continuously provide feedback on goals. Packed with rich interactions, Impress delivers the satisfying, visceral feel of mobile apps that prompt user action: driving downloads, pre-orders, user sign-ups or sales. "Our Beta Impress customers report improved conversion rates by two times or more," said digital-telepathy founder Chuck Longanecker. "The results are beyond expectations. But it's not just conversion – customers love what Impress does to elevate their brand online." Eric Ries, a beta customer, uses an Impress site as the web headquarters for The Lean Startup, the business movement he pioneered. Impress allows him to more effectively communicate the principles of The Lean Startup, create community among Lean Startup enthusiasts, share new developments and encourage feedback from site visitors. With development time more than six times faster than a traditional site, a price tag up to 10 times less, and a more modern look and feel with higher levels of analytics and functionality, Impress makes high quality web design available to everyone.