BUFFALO, N.Y., April 10, 2013 (GLOBE NEWSWIRE) -- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen startpages, TV Everywhere solutions and cloud-based Identity Management (IDM) services across multiple devices for cable, satellite, telecom and consumer electronics companies, today announced continued momentum of Cloud ID Social Login, a key offering of its Cloud Identity Management platform. Midcontinent is among the first service providers to offer their subscribers Social Login as a means to simultaneously authenticate for TV Everywhere content when logging in on Facebook, Twitter or Google. "According to GfK, 70% of TV Everywhere users would be at least somewhat deterred from using TVE if they needed to provide authentication," said Michael Bishara, Vice President and General Manager of TV Everywhere, Synacor. "We see our Cloud ID Social Login as a huge opportunity to provide a fun, friction-free solution that improves consumers' online content access experience—all part of spurring accelerated TVE adoption." Social Login gives Synacor customers the flexibility to offer subscribers access to online pay-TV content with their favorite social accounts like Facebook, Twitter or Google. The offering simultaneously authorizes with the subscriber's pay-TV provider or billing account. Synacor Cloud ID brings the convenience of Social Login to TV Everywhere consumers with the trust of entitlement verification for TV authorization. "Through Synacor's Social Login offering, we're ensuring our subscribers have an easier way than ever before to access the content they want," said Pat McAdaragh, CEO, Midcontinent. "We're pleased to launch Synacor's Social Login, along with their TV Everywhere and subscriber startpage offerings, which Midco subscribers already enjoy." Synacor's Cloud ID Management Platform provides authentication services for TV Everywhere, Messaging, Value Added Services and Identity Management Services. These capabilities help consumer electronics companies, app developers and programmers to provide a secure and trusted identity management solution to their end-consumers.