"Her story is so funny, so counter-intuitive--she was bored, had kids, opened an orange juice stand," said Lisa Birnbach, co-author of The Official Preppy Handbook. "All the socialites these days, their husbands are in banking, so what would they do now, set up little check cashing stands?" In 1962 First Lady Jacqueline Bouvier Kennedy, was photographed wearing a "Lilly" on the cover of LIFE magazine. The brand--with its blithe colors and free-flowing seams--catered to the elite lifestyle but had an appeal that extended beyond. "At first you could only buy
Of course, that freedom embodied the laissez-faire of the elite's leisure but with an unpretentious aspect appealing to everyone.