SAN FRANCISCO, April 9, 2013 /PRNewswire/ -- Today UBM Tech, the global media business that brings together the world's technology industry through live events and online properties, announces a strategic shift in the company's focus toward a unique business model. UBM Tech will combine its industry leading event brands with its industry leading digital brands in a community-driven business model underpinned by deep analytics illustrating community interests and behaviors. This proven community model supports peer-to-peer learning and education, industry information and training and provides marketing solutions for the industry. (Logo: http://photos.prnewswire.com/prnh/20130409/SF90954LOGO) Industry research shows that technology professionals value peer-to-peer content and networking, and the traditional media approach is not meeting those needs. UBM Tech's events are proven to generate strong customer engagement, delivering relevant content, education opportunities and peer-to-peer sharing. Now, UBM Tech's online communities are following suit, providing relevant, expertly curated content along with user-generated content and peer-to-peer engagement opportunities by migrating all of its media brands to its proprietary, award-winning DeusM community platform. With this move, UBM Tech will provide integrated, continuous access to live and online communities 24 hours a day, seven days a week, 365 days a year. "Traditional BtoB media has changed dramatically in recent years. A lot of what worked in the past is no longer viable," said Paul Miller, CEO UBM Tech. "UBM Tech is deploying a model that is truly relevant to today's technology professionals. It meets the needs of our communities with rich and authentic engagement opportunities and provides significant growth opportunities for customers and for our own business." The UBM Tech DeusM-driven community platform provides engagement, interaction and conversation, combining the user-driven features of social communities with the high quality, expertly curated content UBM Tech audiences have come to expect. UBM Tech's online communities extend the networking, content sharing and information gathering opportunities its live event attendees value to a year-round experience. Integrating live event and online communities based on shared interest in specialized topics not only results in stronger, more unified communities, it paves the way for continued profitable growth for UBM Tech by driving increased participation across both settings.