NORTH CANTON, Ohio, April 9, 2013 /PRNewswire/ -- Toni Brattin is proud to announce the U.S. release of the latest in her line of beauty products. Toni Brattin® SureThik® is a revolutionary breakthrough to combat the appearance of thinning hair, hair loss and balding. Since her start nearly 30 years ago, Toni Brattin has revolutionized the beauty industry. Successful product endeavors such as self tanners, hair care and skin care have paved the way for her to become a worldwide media personality. Toni has appeared on TV as an on-air guest for HSN (Home Shopping Network), HSE (Home Shopping Europe) and ShopNBC. She has dedicated her business to helping the everyday consumer feel more comfortable in their skin, declaring, "Beauty comes in all shapes and sizes, all colors, all differences. We are all of one, but individually unique." In America alone, 56 million people suffer from loss and thinning of hair. With the U.S. release of SureThik®, Toni Brattin is prepared to alleviate the stress and anxiety caused by the embarrassment of hair loss by giving hair loss sufferers confidence again. Toni Brattin SureThik is a unique complex of organic Keratin protein, just like naturally growing hair, that's been laser cut into tiny micro-sized fibers. These microscopic "hair fibers" are electrostatically charged to build upon existing hair and cling to tiny vellus hairs which occur in even seemingly bald scalp areas. Unlike other messy colored creams or painted sprays, the result is a dramatic change to existing hair in density, volume and coverage appearance. With the U.S. release of Toni Brattin SureThik, it is Toni's hope that hair loss sufferers can regain confidence and their youthful appearance. She is certain that the self-consciousness associated with hair loss and hair thinning can be replaced with the assurance that Toni Brattin SureThik can completely eliminate the appearance of thinning and balding hair within 10 seconds. Applying Toni Brattin SureThik is seamlessly easy. By just lightly dispersing SureThik statically charged hair fibers over the thinning area of clean, dry hair and then lightly patting to secure the fibers - a natural-looking head of hair is left behind that stays dense and full until the next washing.