SALT LAKE CITY, April 9, 2013 /PRNewswire/ -- inContact (NASDAQ: SAAS), the leading provider of cloud contact center software and contact center agent optimization tools, today announced that the company added seven new customers in the financial services market during the first quarter of the year. These companies are looking to cloud solutions to manage cost-effective growth and enhance customer satisfaction without the heavy capital investment in legacy premise technology. (Logo: http://photos.prnewswire.com/prnh/20120216/LA54560LOGO) Said inContact CEO Paul Jarman, "Customers are demanding a seamless multichannel experience with the companies they do business with. And the bar is set even higher for financial services companies as they need to integrate inbound and outbound, send proactive messages on balances, fraud and other alerts and provide a wide array of self service options, all while having great agents on the phone. But historically, financial services providers have been slow to refresh their technology infrastructure and have not been early adopters of the cloud." Today's financial services providers are faced with strong competition for a smaller customer pool that is looking to maximize the yield of their investments and is not afraid to shop for better service and a better deal. In addition to providing value to customers in uncertain economic times, these providers are faced with ever-evolving financial regulations requiring them to be dynamic about their business processes and systems. The inContact cloud platform ensures that the right contact center resources proactively receive the highest value contacts, provides seamless and consistent service across channels and site locations and enables cross-sell and up-sell opportunities, all while reducing operational costs and improving efficiency. Jarman continued, "We are encouraged to see the financial services market heat up and we have experienced significant acceleration in this vertical this quarter, as their pressure to provide differentiated service continues to increase. As the market leader in cloud contact center solutions, we can help these companies leverage the cloud to deliver a great personalized experience that keeps them coming back for more."