The Platform for the Customer RevolutionThe proliferation of mobile devices has redefined what it means for customers and employees to be connected, sparking new opportunities to access, create and interact with data. Consumers commonly book airline reservations, conduct bank transactions, connect with friends on social networks, monitor health and even pay for goods—from anywhere, on any device. And now employees expect a similar level of productivity and innovation from their business apps, all with seamless access to business data. Companies have struggled to deliver mobile apps because they have been forced to make trade-offs between a killer experience, access to business data and development speed. To provide a great mobile experience, investments must be made in specialized developers who are well-versed in the latest tools and frameworks that deliver the performance, design and usability that users are accustomed to in today's most popular consumer apps. Often these apps are built using teams and technologies that cannot connect to relevant business data and don't deliver long-term business value. In contrast, enterprise developers looking to deliver apps that seamlessly tie in data from business systems have had to use legacy app development environments that are slow, cumbersome and can't provide the experience and engagement users want. With the Salesforce Platform, there are no trade-offs. Companies can leverage the trusted, enterprise cloud platform that holds all of their business and customer data along with new developer services to deliver the engaging mobile apps users want, with the data that makes them valuable. Mobile Developers Hit the Ground Running with New Mobile Services New Salesforce Platform Mobile Services extend the world's most trusted cloud platform to provide customer companies with the fastest path from ideas to mobile apps. Now, enterprise developers have the tools, programs and events designed to jumpstart app development and deliver engaging, connected mobile experiences in days or weeks, not months or years.