JACKSONVILLE, Fla., April 9, 2013 /PRNewswire/ -- Fortegra, a new, consumer-focused brand of Fortegra Financial, was launched to meet the insurance and protection needs of today's middle-class. As part of the launch, Fortegra has unveiled a consumer website at www.fortegra.com. "We know buying insurance and other forms of protection can be a complex and confusing process," said Joe Alberti, vice president of specialty products with Fortegra. "We offer simple products to meet the everyday needs of individuals, families and entrepreneurs." Fortegra's product offerings include an array across life and health insurance, as well as other protection products, offered by Fortegra's affiliates and business partners. "Our partnerships are key to being able to offer the best protection products possible with the best overall value," said Alberti. "Our team of licensed agents work with consumers to help meet their specific needs," said Alberti. "Life can come at you fast, and our goal is to help consumers weather the storm." With more than two-thirds of Americans living paycheck to paycheck, according to a 2012 survey by the American Payroll Association, income protection is a focus of the brand, as it seeks to assist consumers through life's peaks and valleys. In addition, Fortegra's accident protection products will provide peace of mind by helping families who may face unexpected medical expenses should an accident occur. More information about the products offered by Fortegra is available at the new www.fortegra.com. One of the key features of the site is an easy-to-use form that can be submitted for a free quote and discount prescription card. Further showcasing the site's ease of use, consumers can select the "call me now" button to be contacted by a licensed agent directly. Fortegra also announced the launch of its social presence on Facebook, Twitter, Google+ and LinkedIn – offering an easier way to connect with its consumers. As Fortegra grows, it will continue to expand its product offering with auto and home protection products, to name a few. Fortegra is currently authorized to sell most types of insurance in 46 states.