LONDON, April 9, 2013 /PRNewswire/ -- Even in tough economic times small businesses can increase their profits from engaging in sustainable practices and can make a huge impact on overall sustainability efforts, says Ethical Corporation. (Logo: http://photos.prnewswire.com/prnh/20130103/586371 ) For the first time Ethical Corporation's Responsible Business Summit, Europe's largest CSR and sustainability event, will be engaging SMEs directly by offering special rate tickets to businesses with fewer than 250 employees. Steven Wilding, Conference Director at Ethical Corporation, says: "We want to make the summit accessible to micro, small and medium-sized enterprises, which are the engine of the global economy and a major source of entrepreneurial skills, innovation and employment. In the EU alone around 23 million SMEs provide around 75 million jobs and represent 99% of all enterprises. It is vital that they are part of the sustainability debate." There are a total of 50 discounted SME tickets available for the summit, which takes place at Novotel London West Hotel, on 7th to 8th May 2013. The price will be reduced to £350 +VAT for a one-day ticket or £750 +VAT for both days - a fifth of the normal price. According to a US study from the Boston Consulting Group , companies that embrace sustainability see an increase in profits as a result. The global survey of executives and managers showed that more than a third (37%) of the 2,600 responding from commercial organisations say that sustainability-related actions have added to their company's profit in the past 12 months. Mr Wilding says: "We hear from many SMEs that their current priority is to concentrate on riding out the storm of the recession and that having a sustainable focus is too costly. We hope that this summit will help to change that opinion and also give SMEs the chance to share best practice, discuss the latest sustainability challenges and build key relationships."