The colours can be easily changed – either instantly or by fading – by applying pulses of electricity to the fluid film, which reorients the molecules of the fluid to create other colours. Active True Colour does not require any artificial, projected backlighting. Once the colour is generated, no further power is required to maintain the natural colour.Dr. David Coates, chief technology officer and the creator of Active True Colour, has published more than 80 articles and eight scientific textbook chapters, and is named as an inventor on over 200 patents. About Versatile, Ltd.: Versatile, Ltd., is a technology driven company that has scientifically-developed a new, innovative raw surface material technology for the design and architecture industries. Active True Colour transforms design with an adaptive palette of original, colourful designs, patterns and architectural finishes. With research and development facilities and administrative offices in London, New York and Israel, Versatile exists to change the way people use, perceive and experience colour. For more information, visit http://www.foreverchangingcolour.com. About Salone Internazionale del Mobile: Salone Internazionale del Mobile, taking place April 9-14, 2013, is the global benchmark for the Home Furnishing Sector. The Salone made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world. More than 300,000 visitors from 160 different countries are expected to this upcoming 2013 edition, including over 2,500 exhibitors showcasing their 2013 ranges inside the Rho Milan Fairgrounds pavilions.