Active True Colour delivers a nearly endless spectrum of yet-to-be imagined original designs, natural colours, patterns, and architectural finishes that can be applied to virtually any surface (interior and exterior walls, floors, table/counter tops, furniture, etc.). Active True Colour delivers vivid and beautiful colours, reflecting the ambient light, just like natural colour. The technology is nothing like the harsh, intrusive and more energy intensive light-emitting design solutions offered through LED, LCD or Plasma."Active True Colour is the foundation of a game-changing surface material and there is no better place to introduce it to the design and architecture community than the Saloni 2013," said Ran Poliakine, chairman, Versatile, Ltd. "The potential for incorporating Active True Colour into the design of all the places we live is as infinite as the boundaries of your imagination." "As Active True Colour becomes a new standard for innovative, adaptive surface materials, we're no longer going to ask what colour an object is without adding the word 'now,'" said Eyal Cohen, CEO, Versatile, Ltd. "We're not going to choose colour when we buy, we'll choose colour as we go. Active True Colour opens up a colourful new world of design possibilities that can evolve based on life's ever-changing moments in time." Initially, Versatile, Ltd. will partner with a select group of the world's top designers, architects and real estate developers. Subsequently, Versatile plans to offer an electronic catalogue of stock and original colourful designs and patterns to all architects and designers seeking to work and design with this new medium. Versatile will deliver an array of architectural finishes: stone (marble, granite, etc.), wood, fabric, metals, glass, leather, sand, stucco; plus original surfaces that spring from the imaginations of designers. How Active True Colour Works: For the layman, the foundation of the revolutionary, patented Active True Colour technology is organic chemistry. Versatile, Ltd. has pioneered and developed a proprietary, very low power technology that can be used to indefinitely change surface colours. The coloured layer of Active True Colour consists of a fluid held between transparent sheets that can selectively reflect a range of colours.