LONDON, April 9, 2013 /PRNewswire/ -- Strict building codes mandating the use of voice alarm systems (VAS) in major European markets will be a key revenue driver in the European voice alarms market. As the market matures, the integration of VAS with building management and security systems will go hand-in-hand with consolidation throughout the value chain. New analysis from Frost & Sullivan ( http://www.buildingtechnologies.frost.com), European Voice Alarms Market, finds that the market earned approximately $145.1 million in 2012 and estimates this to reach $210.7 million in 2018. "The European VAS market will be driven primarily by stringent building regulations in dominant markets, such as Germany, the United Kingdom, France, and the Netherlands, which mandate the use of VAS," noted Frost & Sullivan's Energy & Environmental Partner John Raspin. "The enforcement of the EN 54 standard – particularly part 16 that pertains specifically to voice alarms – is expected to result in an increase in the price of VAS due to the cost of certification." This will likely reduce the number of small- and medium-sized companies catering to the market due to the added expense of certification and product compliance. In addition to the high cost of certification, small- to medium-sized manufacturers will also struggle to overcome price competition from larger manufacturers due to economies of scale. As the market matures, greater consolidation will be evident across the value chain. Manufacturers and installers are increasingly providing building technologies, such as public address systems (PAS) and fire alarm systems (FAS), with integrated VAS capabilities. "In the short- and medium-term, this trend will boost VAS revenues as it has a positive effect on market penetration," stated Raspin. "A long-term effect might be the complete integration of VAS with FAS and PAS as a standard component, which will effectively remove VAS as a separate market."