LONDON, April 9, 2013 /PRNewswire/ -- Based on its recent analysis of the pest control technology market, Frost & Sullivan recognises Oxitec Ltd. with the 2013 Europe New Product innovation Award for its groundbreaking Release of Insects carrying a Dominant Lethal (RIDL) system. This novel product is the most environmentally-friendly and sustainable form of pest control currently available. It is highly effective against various pests and is ideal for use in integrated pest management (IPM). "The use of Oxitec's products as part of IPM will enable crop growers to boost production and prevent crop loss to pests in an environmentally safe and sustainable manner," noted Frost & Sullivan Research Analyst Krishna Venkataramani. "Considering the challenges of a burgeoning world population and decreasing food production, Frost & Sullivan believes that Oxitec's eco-friendly offering comes at a critical juncture when other green innovations are reaching the end of their lifecycle." The real value of the Oxitec system lies in the method of operation. Only species that cause disruption to food crops or which spread disease (for example, mosquitoes) are targeted. "Unlike chemical alternatives that can seep into the earth and destroy water, soil, and even ecological balance, the RIDL system targets only specific pest species," remarked Venkataramani. "The fact that these species have a fixed lifespan indicates their presence only for a fixed period of time. This is in stark contrast to pest control chemicals that are retained in the environment for prolonged periods of time." Through the use of modern biotechnology techniques, new generations of sterile insects are developed that cause a rapid decline, or even local elimination of the target species through unsuccessful reproduction. Oxitec's technology is a step change to the traditionally used Sterile Insect Technique (SIT). One major drawback of SIT is that the method requires the use of radiation or chemicals on the targeted population.