NEW YORK, April 9, 2013 /PRNewswire/ -- If you've been trying in vain to find the new growth hormone-boosting formula everyone's been talking about, you can blame the popular media. The cutting-edge research behind the formula was recently featured on one of daytime television's hottest programs. This segment created a firestorm of demand for the proprietary amino acid compound developed by Sierra Research Labs™, and now the company is having to take steps to end the vast shortages the show created by issuing a new license for its revolutionary compound. Initially, only two companies received rights to the formula: SanMedica International™, which sells it under the trade name SeroVital™-hgh to prestige retailer Ulta (and soon Neiman Marcus), and Limitless Worldwide™, which sells it as Thrive™-hGH in the direct-to-consumer market. Kerry Pack, a communications specialist with Sierra, tells us, "We were convinced that issuing two licenses to the compound would be more than enough to meet consumer demand, but with all the recent media coverage, sales have gone through the roof and our suppliers have been having trouble keeping up. So we're thrilled to announce that we've recently issued a third license to sports supplement company Novex Biotech®, which will sell the compound as Growth Factor-9™ exclusively at GNC, The Vitamin Shoppe, and Lucky Vitamin." The media has been keeping human growth hormone (hGH) at the forefront of people's minds for months. It's been featured everywhere from CNN, The Dr. Oz Show, Fox News and The Today Show to Vanity Fair… SeroVital-hgh was even singled out in a feature editorial on HGH that appeared in a recent issue of Shape magazine. SeroVital has also been featured on Radar Online and New York Live, and makeup artists have been gushing about it in magazines like Star and OK! hGH therapy has gone mainstream as the "it" treatment of celebrities and the uber rich thanks to its touted ability to reduce wrinkles, tighten saggy skin, boost energy, increase lean muscle mass, decrease body fat, recharge sex drive and make people look and feel decades — not years, but decades — younger. And for years only the uber rich have been able to afford hGH, because the best way to increase hGH levels in the body was through prescription injections that can cost upwards of $1500 a month. But all that changed at the Obesity Society's most recent Annual Scientific Meeting, where a group of renowned scientists revealed that the highly specialized oral amino acid compound found in the Sierra formula has been clinically proven to increase mean, bioactive, serum (blood) growth hormone levels more than 600%. Both the scientific community and the media are — understandably — extremely excited about this completely revolutionary discovery, and consumers are becoming desperate to get their hands on it. Sierra hopes that making the compound available through Novex Biotech at GNC, The Vitamin Shoppe and Lucky Vitamin in addition to the prestige and direct-to-consumer markets will help put an end to shortages and waiting lists. "This will give consumers an extra avenue to get their hands on our proprietary formula," Ms. Pack says. "Whether people purchase it as SeroVital-hgh, Thrive-hGH or Growth Factor-9, they can rest assured they're getting the precise, proprietary, patent-pending formula proven in the studies to increase mean growth hormone levels more than 600%."