LAS VEGAS, April 8, 2013 /PRNewswire/ -- NAB – Texas Instruments Incorporated (TI) (NASDAQ: TXN) today announced the availability of a pre-production codec based on the industry's newest video encoding standard, H.265. This codec is optimized for TI's TMS320C6678 KeyStone-based multicore digital signal processor (DSP). The H.265 standard has been designed to take advantage of parallel processing, making the C6678 multicore DSP an ideal platform for H.265 implementation via its eight 1.25 GHz DSP cores capable of delivering 320 GMACs and 160 GFLOPs of combined fixed- and floating-point performance. TI's software-based implementation of the H.265 standard offers customers plenty of room to add differentiation in the codec and other pre- and post-processing algorithms. In addition, TI's design provides flexibility and scalability in developing real-time video infrastructure equipment such as multimedia gateways, IMS media servers, video conferencing servers and video broadcast equipment. Customers can harness a pool of C6678 multicore DSPs to achieve flexibility in creating products that can scale across a number of dimensions such as video resolution, bit rates and quality. With a fully programmable approach, customers can amortize their platform investment across their entire product portfolio as well as keep up with the standard as it evolves and gains widespread acceptance. "We are proud to support TI's software-based implementation of H.265," said Aaron Caldwell, CEO, Z3 Technology. "Our module, built on TI's C6678 multicore DSP, will enable customers to quickly integrate H.265 technology into their product line at an affordable price and short development schedule. We have a long and storied history with TI's DaVinci™ family of processors and are very excited to now extend our technology and customer-base utilizing TI's KeyStone-based C6678 multicore DSPs. Our C6678 system not only provides our customers access to H.265, but also provides support for JPEG-2000, H.264 HBR and H.264 4:2:2." "The highly-efficient video coding algorithms employed in TI's H.265 codec are optimized for execution on Advantech's DSPC-8681 and DSPC-8682 PCIe cards to help customers accelerate the evolution of their media processing solutions," said David Lin, Senior Director DSP Solutions, Advantech. "Our customers can upgrade their installed base to H.265 with no extra hardware costs while new solutions can be quickly deployed with greater density and lower cost-per-channel." H.265 is an attractive video encoding standard for customers needing to relay more high-definition video as it uses up to 50 percent less bandwidth, or two times compression, over the current H.264 standard while providing the same video quality. Because H.265 uses less bandwidth than existing standards, customers can utilize the existing infrastructure to deliver more video, which will reduce network operating costs for video delivery, making HD and ultra-HD streaming a reality.