Attention, please!Among those who ever watch TV shows on their own schedule, over four in ten (43%) confirm having certain shows they make a priority to watch before anything else, as soon as they are available.
- Having such priorities or preferences is again more common among those under 40 (57% ages 18-29, 59% ages 30-39, 37% ages 40-54, 29% ages 55+) and among those with children under 18 in the household (49% with, 41% without).
- Women are more likely to be motivated by a desire to find out what happens next (60% women, 46% men), while for men the decision is more dependent on their mood (40% men, 29% women).
- 18-39 year olds (78% ages 18-29, 73% ages 30-39) are more likely than those 40 and older (58% 40-54, 48% ages 55+) to binge view, with 40-54 year olds also more likely to do so than the 55+ set.
- Those with children under 18 in the household are more likely than those without to binge view current seasons of shows (48% with, 37% without).