LOS ANGELES, April 5, 2013 /PRNewswire/ -- Gideon's Fine Jewelry features Benchmark's highly unusual rings for couples who crave a simple, beautiful, and distinctive look that is far from gaudy but attracts the right kind of attention. Classic yet extremely contemporary, Benchmark rings are perfect for both men and women who want their statement of married love to be simple and direct as well as beautiful. Although Gideon's Fine Jewelry is very proud of its line of fine watches for men and women, including Michelle watches, the Benchmark line of rings is particularly worth pointing out. All relationships have their very own story to tell and Benchmark products let them do it with four lines of stylish rings: Classic Bands, Diamond Bands, Carved Bands, and the memorably named Alternative Metal series. These rings are direct and lacking in unnecessary decoration, but they are far from simple. Each of these rings has their own appeal: the basic beauty of these classic bands, the jewel studded brightness of the diamonds bands, or the slightly avante garde edge of the alternative metal line made with such rare metals as tungsten and Seranite — a proprietary material created especially by Benchmark. Benchmark rings are just one of many lines of high end products available through Gideon's Fine Jewelry. James Kurk, Scott Kay, and Christian Bauer rings and bands may be bought from this outstanding retailer, but that's only the beginning. Gideon's offers some of the finest watches on the market. From Baum and Mercier to Zodiac, TW Steel, Tutima, Tissot, TechnoMarine, Raymond Weil, Swiss Army, Oris, Nixon, Michael Kors, Michelle Deco, Montblanc, Longgines, Hamilton, and watches Gideon's Jewelry offers the very best in high end functional watches for both men and women. The store additionally features the finest in writing implements, including Montblanc pens. Gideon's also features the finest in strictly ornamental jewelry, including its own line in gorgeous earrings, pendants, and bracelets. The retailer's fine jewelry offerings include Hidalgo, Raquelle Bianco and other brands. Just as the store's collection of wedding rings allows for the individuality of all of its customers, its outstanding selection of all types of jewelry allows every customer to find just the right products that suit their own particular needs. That's not all — Gideon's Fine Jewelry is about more than a first rate selection, it's also about top of the line customer service. At other stores, good customer service may often seem as rare as fine fountain pens in a world of ballpoints, but not at Gideon's. When customers come to this outstanding store, they can rely on obtaining the very best that there is.