Strong Performance Today In Consumer Goods From Nu Skin Enterprises Inc. (NUS)

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Nu Skin ( NUS) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.4%. By the end of trading, Nu Skin rose 62 cents (1.4%) to $44.90 on light volume. Throughout the day, 622,046 shares of Nu Skin exchanged hands as compared to its average daily volume of 1.3 million shares. The stock ranged in a price between $43.54-$45.02 after having opened the day at $43.91 as compared to the previous trading day's close of $44.28. Other companies within the Consumer Goods sector that increased today were: Tandy Brands Accessories ( TBAC), up 9.1%, Willamette Valley Vineyards ( WVVI), up 5.5%, MGP Ingredients ( MGPI), up 5.2%, and Blyth ( BTH), up 5.2%.
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Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements under the Nu Skin and Pharmanex brands worldwide. Nu Skin has a market cap of $2.57 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 12.5, below the S&P 500 P/E ratio of 17.7. Shares are up 19.5% year to date as of the close of trading on Thursday. Currently there are seven analysts that rate Nu Skin a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, attractive valuation levels and impressive record of earnings per share growth. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Verso Paper ( VRS), down 10.4%, Amira Nature Foods ( ANFI), down 9%, Sappi ( SPP), down 7.2%, and Chromcraft Revington ( CRC), down 6.9%, were all laggards within the consumer goods sector with Green Mountain Coffee Roasters ( GMCR) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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