Ever since Steve Jobs released iPod, Apple has not had a hardware disaster. It has only experienced software and service-related missteps. Apple must focus on delivering to customers what it does best: well-designed, high-quality, optimal user experience, premium-priced hardware. Leave the core applications up to the companies with the expertise and track record of delivering them. For obvious reasons, Pandora and Google come to mind immediately.
CNET reports that Apple will pay up big time for music rights and, more importantly, put together "a full-on, multinational sales force that would sell audio ads akin to what Pandora serves up for listeners to its free service." Mark my words. That will be a disaster. And, assuming these rumors are true, watching Apple continue to lose focus sadly reiterates just how far this company has fallen under Tim Cook. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.