BELLEVUE, Wash., April 4, 2013 /PRNewswire/ -- Spoken Communications, a leading provider of the only cloud-based Avaya contact center available today, announced that it is welcoming John Nassar as its new Executive Vice President of Sales and Marketing. Nassar, formerly of Avaya, will lead the company's efforts to expand its market base while continuing to innovate within its cloud contact center platform. "We're excited to have Nassar on board. He has a deep knowledge of what Avaya users need and want to run contact centers effectively," said Howard Lee, CEO of Spoken Communications. "Nassar really understands how cloud technology impacts both business performance in the contact center as well as its day-to-day operations. We are looking forward to his leadership to grow our Avaya-loving base." Formerly a VP of Worldwide Sales at Avaya, the leading global provider of contact center applications, Nassar has extensive experience developing go-to-market strategies for enterprise sales in the contact center and technical operations arenas. During his tenure as a global VP, Nassar built global sales strategies, developed strategic corporate initiatives and headed up go-to-market offerings for enterprise customers. In his early career at Avaya, as Vice President of U. S. Sales--West Area, his organization topped Avaya's charts every year for customer satisfaction and sales. Prior to Avaya, Nassar spent 10 years serving up technology solutions for small, mid-size and large enterprise customers at Cisco Systems. Embracing a sales approach focused on business goals and architecture strategy rather than specific product sales, Nassar won the loyalty of numerous key accounts. "Frankly, I joined Spoken because of its unique technological offerings," says Nassar. "Spoken is in a distinctive market position here: no other company has built out multiple data centers using Avaya equipment or offers tenant services on an Avaya system. Those alone provide a lot of value. And I think the usage-based pricing model Spoken offers is very attractive to the majority of contact centers that use Avaya and are looking for ways to increase cost efficiency. I'm here because this is the contact center of the future; right here, right now."