HOFFMAN ESTATES, Ill., April 4, 2013 /PRNewswire/ -- Gannett Healthcare Group (GHG), a leading healthcare media company and the largest provider of continuing nursing education within the U.S., today announced the appointment of Melyni Serpa as chief executive officer, effective immediately. Serpa replaces Steve Hauber, who had served as the company's CEO for 10 years and who has been named chief executive officer of Clipper Magazine, a leader in the local, regional and national direct mail advertising industry, and vice president of Gannett Digital Ventures. Hauber's appointment also is effective immediately. In his new role, Hauber will continue to oversee the global functions of GHG. "I cannot think of a better person to lead GHG than Melyni," Hauber said. "Her connection to the company, its audiences and its clients is unparalleled; and her knowledge of our business is unsurpassed. She has a proven record of building on the company's solid foundation, and I have every confidence she will ignite innovation at GHG and drive its future growth." "I am extremely excited about this opportunity to grow our core business and expand into new areas," said Serpa. "Our commitment to our audiences and customers has never been stronger, and we are dedicated to fulfilling the changing needs of both groups as the healthcare environment evolves. No matter how we advance as a company, however, our long-standing relationships with our audiences and clients will remain at the heart of all we do at GHG." Serpa served as publisher of GHG's Nurse.com family of publications and websites since 2012, overseeing the company's magazines and other publications, websites, advertising, production, circulation, IT and nurse executive teams. She began her career in the publishing industry more than 25 years ago and joined GHG in 1996 as its director of circulation. Serpa's previous titles with the company have included executive vice president and general manager for publications, executive vice president of operations - responsible for circulation, production and information systems and acting executive director with responsibility for sales, editorial and production. She holds a BBA in management and an MBA in organizational psychology and development.