HAMBURG, April 4, 2013 /PRNewswire/ -- - Cross-reference: Picture is available at http://www.presseportal.de/pm/6344/2444439- dpa subsidiary news aktuell GmbH today announced it has acquired 100 % of shares in the Zimpel Media-Daten GmbH, joining forces of two leading German p.r. service providers. Zimpel Media-Daten GmbH will be continued as a separate entity, and the trademark "Zimpel" will stay in use. So far, the Wiesbaden-based Zimpel Media Daten GmbH has been part of the Springer Science and Business Media specialist publishing company. (Photo: http://photos.prnewswire.com/prnh/20130404/607261-a ) (Photo: http://photos.prnewswire.com/prnh/20130404/607261-b ) "The Zimpel acquisition marks the beginning of a new era for our company," news aktuell's General Manager Carl-Eduard Meyer declared in Hamburg today. "We are all witnessing the biggest development step in our company's history since our own acquisition by dpa in 1994. It's a very special moment in time for me as the founder of news aktuell," he added. "We at news aktuell are really looking forward to joining forces with Zimpel in serving the PR and communication markets in future." Through the Zimpel acquisition, news aktuell has improved innovation and growth conditions. Further, it confirms news aktuell's claim to be the number one service provider in Germany for targeting journalists. General Manager Frank Stadthoewer of news aktuell added: "We are taking over a profitable business with a long tradition and great reputation. Together with the persons in charge at Zimpel GmbH, we will promote enhancements in both companies. Both service portfolios perfectly complement one another." The two market leaders are pursuing a common approach with the acquisition. news aktuell is planning to expand its core PR distribution business, whereas Zimpel brings in its long-term experience and extensive expertise in addressing specialist journalists.