NEW YORK, April 4, 2013 /PRNewswire/ -- Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals, today announced that David Eisendrath has been appointed chief operating officer, a new position within the company. Eisendrath, who has served in roles of increasing responsibility at Recyclebank since joining the company in December 2010, will continue to report to CEO Jonathan K. Hsu. "David has done an exceptional job in growing and innovating our suite of products during the past two years. He delivers incredible results and brings a diverse set of operational expertise and leadership skills we can leverage across Recyclebank," said Hsu. "As we look towards our future as a company and continue to evolve our platform to drive behavior change and influence sustainable choices, David will be a tremendous asset in this new role." In his new role, Eisendrath will assume responsibility for and lead operations, product, technology, data management, consumer insights and analytics. Additionally, Eisendrath will be responsible for using Recyclebank's rich data set to create a more engaging and personalized member experience. Through a combination of online and offline experiences, he will lead teams responsible for continuing to drive increased recycling and broader sustainable behavior change through a unique combination of awareness, education and incentives. Prior to this appointment, Eisendrath was responsible for the company's incentive-based recycling program and digital products, in addition to all things data. He also served as the interim head of technology responsible for software development, quality assurance and technical operations. To date, he has led the technology team in significantly enhancing Recyclebank's underlying platform and architecture. This has allowed the company to seamlessly handle growth including expanding its presence to every state in the country in 2012.