Kelley Blue Book, www.kbb.com, the leading provider of new and used car information, will be evaluating the new PureData System for Hadoop to analyze click stream data created by users on its website. The company will be able to analyze this information, including social media data, to see what topics visitors care most about, such as used and new-vehicle prices, accident reports, safety recall and warranty data, and car shopper reviews." Kelley Blue Book collects all kinds of data from various sources, so managing the efficiency of data is critical to grow our business," said Steve Chow, vice president of technology and data intelligence for Kelley Blue Book. "We see many opportunities to leverage IBM's offering as a strategic platform to expand on our analytic ecosystem and tap the value of social media, text and machine data to get a better view of our consumers and customers to improve their overall experience on KBB.com." Today's announcement also includes the following new versions of IBMs Big Data solutions:
- A new version of InfoSphere BigInsights, IBM's enterprise-ready Hadoop offering, which makes it simpler to develop applications using existing SQL skills, compliance security and high availability features vital for enterprise applications. BigInsights offers three entry points: free download, enterprise software and now an expert integrated system, IBM PureData System for Hadoop.
- A new version of InfoSphere Streams, unique "stream computing" software that enables massive amounts of data in motion to be analyzed in real-time, with performance improvements, and simplified application development and deployment.
- A new version of Informix including TimeSeries Acceleration for operational reporting and analytics on smart meter and sensor data.