SAN DIEGO, April 3, 2013 /PRNewswire/ -- LifeProof announced today that it is offering a Total Water Protection Program for the Apple iPhone and iPad to anyone who purchases a LifeProof case on its website. The first of its kind available in the case market, this optional program takes the protection of these devices to an entirely new level by offering a one-time repair or replacement of the device for up to one full year if it sustains accidental water damage in a LifeProof case. (Logo: http://photos.prnewswire.com/prnh/20110223/MM53531LOGO) LifeProof cases are water proof down to 6.6 feet, as well as dirt proof, snow proof and shock proof. The LifeProof Total Water Protection Program will offer consumers even greater peace of mind. Available as of April 2, 2013, the program offers protection against water damage for one full year after purchase and registration on the LifeProof web site. In keeping with its commitment to innovation, LifeProof is the only case maker to offer a water proof case with an optional device water damage protection program. The company developed the Total Water Protection Program after extensive consumer research indicated that consumers wanted an added level of assurance when using their devices around water. "LifeProof created an entirely new category of protective cases that are slim and sleek enough to use every day. We are always looking for ways to offer people more freedom to use their devices, so it makes sense for LifeProof to pioneer the Total Water Protection Program," said Gary Rayner, CEO of LifeProof. "LifeProof cases already provide consumers the freedom to use their mobile device in water. Through this program, we are able to offer even greater peace of mind to use their device everywhere and with everything they do, without worry." The Total Water Protection program is available as on option when purchasing a case on the LifeProof website at www.lifeproof.com. The program in limited to one-time use and includes a nominal upfront fee and a service fee. It also requires the case be used in accordance with all of the provided instructions. For full terms and conditions, visit www.lifeproof.com/twpp. iPhone and iPad are registered trademarks of Apple, Inc.