EINDHOVEN, The Netherlands, April 3, 2013 /PRNewswire/ -- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announces its integration by Tubetime, the entertainment technology company that brings TV viewers a fun, simple and rich viewing experience with an all-in-one television-companion app. Civolution will provide Tubetime with access to its SyncNow real-time Ad Identification service, which will allow the Tubetime app to synchronize with on-air advertisements. Tubetime's marketing partners will thereby be able to trigger, in real-time, targeted complementary advertising content across all iOS devices, Android to follow shortly, opening up new opportunities for brands, ad agencies and publishers to extend their on-air marketing messages throughout Canada. "Incorporating our SyncNow solution into Tubetime's all-in-one television companion app moves the industry one step closer to the fully connected, interactive living room of the future," said Alex Terpstra, CEO, Civolution. "We're pleased that Tubetime recognized Civolution's ad identification and triggering services as best of breed, and we're excited to see Tubetime's advertising partners put the complementary digital inventory to new creative uses." According to recent research, consumer behavior is changing; the new multitasking habits have influenced the TV ritual of a growing number of viewers: the Canadian Radio-television Telecommunications Commission (CRTC) states that 50% of Canadians have a second-screen device at hand most of the time while watching TV. Civolution's SyncNow ad identification service, powered by the company's best-of-breed automatic content recognition technology, instantly recognizes TV commercials in real time across Civolution's extensive broadcast monitoring infrastructure, allowing TV advertisers to expand beyond the 30-second ad spot. Combined with changing consumer behavior, partnerships between TV companion applications - such as Tubetime - and content identification and triggering technology - such as Civolution's SyncNow - stand to propel the marketing reach and power of television to new heights.